In today's fast-paced business landscape, it's becoming increasingly crucial for companies to clarify their purpose.

Though the Great Resignation may be over, companies are experiencing a fierce war for talent, grappling with challenges like “quiet quitting,” and navigating increased expectations of new and upcoming generations of employees. According to McKinsey, 85% of senior management agree they can live their purpose in their day-to-day work while only 15% of frontline managers agree.

This doesn’t bode well for Gen Z who place a high value on meaningful work and careers with a positive impact. Most likely to quit if unsatisfied at work, they are also demanding more than other generations when it comes to work including, higher pay, more flexibility, mental health days, and greater work-life balance. As companies undergo a transformative shift from being product-driven to purpose-driven, the question of "why" they exist becomes paramount.

We created the Corporate Purpose Lab to help organizations bridge the "purpose gap" between their employees, senior managers, and investors. We'll help you answer the question all of your stakeholders are asking, "Why does this company exist?"

By the End of this Lab Program You Will:

• Understand what purpose is and how it's different from mission, vision, and values
• Learn how purpose will benefit your company in the long run
• Bridge the gap between your company’s history and future
• Make the business case to engage in a purpose definition and embedding project
• Develop a plan for the project to engage your employees and stakeholders
• Re-evaluate alignment of purpose with your company's core values 

David Porteous

David is the founder and CEO of Integral: Governance Solutions, a consultancy that supports and enhances organizational design, structure, and change with a particular focus on public-private partnerships, ESG integration, and early-stage tech startups. David is a seasoned executive and entrepreneur who has founded and led four successful organizations on two continents. He has seen the importance of having clear purpose and values in these settings and has worked with other clients to clarify their organizational purpose and mission. Originally trained as an economist with a Ph.D. from Yale University, David lives in the greater Boston area with his wife and youngest of three sons. 

Kent Murawski

Kent is the founder of Kent Murawski & Co, a company dedicated to empowering values-driven professionals and leaders to excel in their work and find fulfillment in life. Coming out of his own struggle to integrate work and life inspired him to start writing for, speaking to, and coaching other leaders and executives on the journey. With over twenty years of experience in leading and founding non-profit organizations, Kent possesses a deep understanding of and empathy for people and organizational culture. He recently created the impactful Purpose Clarity Guide , a resource that enables individuals and employees to uncover their true purpose. Kent resides in the greater Boston area with his family.